The core idea is an invisible yet supportive presence — one that is always there, without being overwhelming. Emmy’s role is a thoughtful partner — one that notices important details, makes the meaningful visible, organizes chaos, and brings clarity.
Emmy is an AI-powered digital assistant designed for women managing both life and work - while carrying the mental load of their families. Emmy tracks, anticipates, and takes action, so moms can finally exhale. Beyond support, Emmy also fosters a community where mothers connect through shared experiences and needs.
The result:
Emmy’s identity reflects a quiet intelligence that moves in sync with the rhythm of modern motherhood. The shapes and typography gently interact, subtly revealing key messages and drawing attention to what matters.