The core idea is an invisible yet supportive presence — one that is always there, without being overwhelming. Emmy’s role is a thoughtful partner — one that notices important details, makes the meaningful visible, organizes chaos, and brings clarity.
Emmy is an AI-powered digital assistant designed for women managing both life and work - while carrying the mental load of their families. Emmy tracks, anticipates, and takes action, so moms can finally exhale. Beyond support, Emmy also fosters a community where mothers connect through shared experiences and needs.
The result:
Emmy’s identity reflects a quiet intelligence that moves in sync with the rhythm of modern motherhood. The shapes and typography gently interact, subtly revealing key messages and drawing attention to what matters.
Emmy’s identity reflects a quiet intelligence that moves in sync with the rhythm of modern motherhood. The shapes and typography gently interact, subtly revealing key messages and drawing attention to what matters.
Emmy isn’t just helpful - she’s hands-on.
